Our Executive Team


Ariel Giusti

Chief Executive Officer


I am passionate about helping News Media Companies and their advertisers grow with innovative tradigital products.

My marketing career started in the early 2000´s when I finished my MBA and worked in advertising agencies and news media outlets (NBC Telemundo) in EE.UU. After this experience I entered the media sales consulting sector and for 12 years I worked from London, São Paulo and Madrid for News Media Corporations such as Grupo Prisa, Grupo Vocento, Grupo JCPM and Newsquest.

Why Krealandia Marketing Lab?
Because we believe that analysis, research and methodology is the answer to make News Media Corporations and their advertisers work together in a WIN WIN partnership.

I hold an MBA in Marketing from the University of Denver, an International Business Law degree from the University of Buenos Aires and various certifications in Coaching and NLP.

I like reading marketing books, traveling and spending time with my wife, my son and our Boston Terrier dog, Teo!


Fergal O´Connor

Chief Strategy Officer


What I do in Krealandia reflects perfectly my career beliefs and purposes: Technology and the Internet are a fantastic opportunity for traditional media outlets to better service their advertisers. Media and advertising is changing at a faster pace than most advertisers and media can keep up. That’s why we’re here, to help guide both sides through the maze of advertising options and opportunities.

I have over 25 years of experience in advertising, media & marketing. Working in print, radio, TV, OHH and online gives me the necessary experience to develop successful tradigital marketing products that make a difference.

I believe that we are only at the beginning of News Media transformation and I am delighted to play and important role in that journey.

I’m a big football fan, love reading business books and spending time with my wife and 2 sons.


Antonio Lopez Merino

Chief Financial Officer


My experience both as an accountant and entrepreneur has taught me an important lesson: Success in business never happens by accident, success in business always depend on good planning and disciplined execution.

I love my role in Krealandia because this is exactly what our Marketing Lab is all about: Research, planning and organized execution of innovative marketing strategies.

I have a Masters degree in Finance from CEF Madrid and I am a Financial expert accredited by AECE Spain.

I am a devoted football fan, a perpetual learner of best business practices and proud husband and father of 2 children.

Horacio Gonzalez4 - OUR EXECUTIVE TEAM

Horacio Gonzalez Zlatar

Chief Innovation Officer


Innovation is to dare. But also to manage risk. My professional career has consisted on assuming new challenges using novel approaches. 

I have 10 years of experience in marketing innovation and I am putting all my expertise in delivering the best customer experience at Krealandia. I am constantly searching and identifying new marketing tendencies and practices for our lab so both News Media Corporations and their advertisers can thrive in the market.

I have an Innovation Management Master from the University of Queensland (Australia) and an Innovation Diploma from the Stanford Research Institute (EE.UU.).

My main treasure is my family and the quality time I spend with them. I am an avid reader, admirer of classic films and fan of rock music.


Spaces Río Business Center
Calle de Manzanares, 4
28005, Madrid, Spain

Monday to Friday from 9h to 18h
(Central European Summer Time UTC+2)

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